When starting from scratch or developing your current project, start by identifying the things beyond your music.
If you have a great sense of humor, re-color your hair every few months, always shop at specific stores, have a stoic personality, or love a certain type of clothing, don’t blow these things off.
Instead, IDENTIFY them, and then AMPLIFY them within everything you do – from your complete live show down to your word choices in your latest Facebook post.
If you can pair great music with an engaging and identifiable personality, people will consistently want more of you. And when that happens, the odds of your success skyrocket.